Privacy policy
Cute Cakes & Co
You're in Safe Hands
Cute Cakes & Co takes your privacy, payment security and cyber security seriously.
We collect and use personal information only where reasonably necessary to operate our business, process and deliver orders, communicate with customers, prevent fraud, improve our website and provide our products and services.
Cute Cakes & Co does not sell your personal information for money.
Our website is powered by Shopify and uses trusted payment, technology, analytics, marketing and service providers to help us operate our online store.
Cute Cakes & Co staff cannot view or manually retain your complete credit or debit card details. Payments are securely processed by our payment providers.
1. About This Privacy Policy
This Privacy Policy explains how Cute Cakes & Co Pty Ltd (“Cute Cakes & Co”, “we”, “us” or “our”) collects, holds, uses and discloses personal information when you:
- visit www.cutecakesandco.com.au;
- place an order;
- contact us;
- receive a delivery or collect an order;
- subscribe to marketing communications;
- interact with our advertising or social media; or
- otherwise use our products or services.
We are committed to handling personal information responsibly and in accordance with applicable Australian privacy laws.
2. Personal Information We May Collect
Depending on how you interact with Cute Cakes & Co, we may collect information including:
- your name;
- email address;
- telephone number;
- billing address;
- delivery or collection address;
- recipient name and contact details;
- order details and instructions;
- payment-related information required to process or verify a transaction;
- communications you send to us;
- customer-support records;
- IP address;
- browser, device and operating-system information;
- website activity and interaction information;
- cookie and tracking information;
- marketing preferences;
- fraud, payment-risk or security information associated with an order; and
- other information reasonably required to provide our products and services.
If you provide personal information about another person — for example, the name, address or mobile number of a cake recipient — you should ensure that you are authorised to provide that information.
3. Payment Information
Payments made through our website are processed using secure third-party payment providers.
Cute Cakes & Co staff cannot view or manually retain your complete credit or debit card details.
Our payment providers may process, securely store or tokenise payment information as required to complete transactions, prevent fraud, process refunds and provide their services.
If a refund is approved or required, it will ordinarily be returned to the original payment method used for the purchase.
4. How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order or contact us;
- when another person places an order for you or provides your details as the recipient;
- automatically when you use our website;
- through cookies, pixels, analytics and similar technologies;
- from Shopify and other service providers involved in processing an order;
- from payment providers and fraud-prevention systems;
- from advertising and marketing platforms; and
- where permitted by law, from other third parties.
5. Why We Collect and Use Personal Information
We may collect, hold, use and disclose personal information to:
- process and fulfil orders;
- arrange delivery or collection;
- communicate with customers and recipients;
- send order confirmations and delivery updates;
- provide customer service;
- process payments and refunds;
- verify transactions;
- detect, investigate and prevent fraud, cybercrime and unauthorised transactions;
- screen orders that may present a payment or security risk;
- maintain the security of our website, customers and business;
- administer our website and online store;
- analyse website and business performance;
- improve our products, website and customer experience;
- send marketing communications where permitted;
- deliver and measure advertising;
- comply with legal and regulatory obligations;
- resolve complaints or disputes; and
- establish, exercise or defend legal rights.
We aim to collect only information that is reasonably necessary for our business activities.
6. Fraud Prevention & Cyber Security
Cute Cakes & Co takes fraud prevention, payment security and cyber security seriously.
Orders may be screened by us, Shopify, our payment providers or other fraud-prevention services for indicators of fraud, unauthorised use or suspicious activity.
If an order is identified or reported as high risk, potentially fraudulent or unauthorised, we may:
- place the order on hold;
- contact the customer or cardholder;
- request additional verification;
- cancel the transaction;
- refund the original payment method; or
- provide relevant information to a payment provider, financial institution, fraud-prevention service or law-enforcement authority where appropriate or required by law.
We do not redirect fraud-related refunds to a different card, bank account or payment method.
7. Sharing Personal Information
We may disclose personal information to trusted service providers where reasonably necessary to operate Cute Cakes & Co.
These may include providers involved in:
- ecommerce and website hosting;
- payment processing;
- fraud prevention and security;
- delivery and order management;
- customer communications;
- email and SMS services;
- analytics;
- digital advertising and marketing;
- cloud storage and business software;
- accounting, legal and professional services; and
- IT and cyber-security services.
For example, our online store is powered by Shopify, which processes certain customer and website information in order to provide its services.
We may also disclose information where required or authorised by law, including in response to lawful requests from regulators, financial institutions or law-enforcement authorities.
We do not sell customer personal information for money.
8. Shopify
Our online store is powered by Shopify.
Shopify collects and processes certain information about visitors and customers in order to operate our website, process transactions, provide security and deliver its services.
You can review Shopify's Privacy Policy for further information about how Shopify handles personal information.
9. Analytics, Advertising & Marketing
We use analytics and advertising services to understand how people use our website, improve our marketing and show relevant advertising.
These services may collect information including:
- pages and products viewed;
- website interactions;
- purchases;
- device and browser information;
- IP address;
- advertising interactions; and
- cookie or similar identifiers.
We may use services provided by organisations such as Google and Meta, as well as other advertising and analytics providers.
Information collected through these services may be combined with information those providers already hold in accordance with their own privacy policies.
Where required, you may be able to manage your cookie or advertising preferences through our website, browser settings or the relevant provider's privacy controls.
10. Marketing Communications
Where permitted by law, we may use your contact information to send you information about Cute Cakes & Co products, promotions, services or offers.
You can unsubscribe from marketing emails using the unsubscribe link included in those communications.
You may still receive non-marketing messages that are necessary to fulfil an order, provide customer service or communicate important information relating to a transaction.
11. Cookies & Similar Technologies
Our website uses cookies and similar technologies to operate correctly and improve your experience.
These technologies may be used for purposes including:
- keeping items in your shopping cart;
- enabling checkout;
- remembering preferences;
- maintaining website security;
- analysing website usage;
- measuring marketing performance; and
- providing relevant advertising.
Some cookies are necessary for the website to function, while others may be used for analytics or advertising.
You can control some cookies through your browser settings and, where available, through the privacy or cookie controls presented on our website.
Blocking certain cookies may affect how some parts of the website function.
12. Overseas Disclosure & Processing
Some of the service providers we use, including Shopify, payment providers, technology platforms, analytics providers and advertising services, may process or store personal information outside Australia.
The countries involved may vary depending on the service provider and the systems used to provide their services.
Where required by applicable privacy law, we take reasonable steps in relation to the handling of personal information by overseas service providers.
Further information about where individual service providers process information can usually be found in their respective privacy policies.
13. How We Protect Personal Information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.
Measures may include:
- secure website connections;
- controlled access to business systems;
- reputable payment and technology providers;
- account and access controls;
- fraud and security monitoring; and
- limiting access to personal information to people who reasonably require it for business purposes.
No internet or electronic-storage system can be guaranteed to be completely secure.
14. Data Breaches
Cute Cakes & Co takes suspected data breaches seriously.
If we become aware of unauthorised access to, disclosure of or loss of personal information, we will assess the incident and take appropriate steps to contain and respond to it.
Where we are legally required to do so, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) of an eligible data breach.
15. Retaining Personal Information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:
- fulfilling orders;
- customer service;
- financial and taxation records;
- fraud prevention;
- resolving disputes; and
- complying with legal obligations.
- When information is no longer reasonably required, we may securely delete, destroy or de-identify it where appropriate and permitted by law.
16. Accessing or Correcting Your Information
You may contact Cute Cakes & Co if you would like to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before providing access or making certain changes.
Requests can be sent to:
We will respond to requests in accordance with applicable privacy law.
17. Privacy Complaints
If you believe Cute Cakes & Co has mishandled your personal information, please contact us so we can investigate your concern.
Please email:
We will review your complaint and respond within a reasonable timeframe.
If you are not satisfied with our response, you may be entitled to lodge a complaint with the:
Office of the Australian Information Commissioner (OAIC)
Information about making a privacy complaint is available from the OAIC.
18. Children's Information
Our products and website may be viewed by people of different ages, but our online store is intended to be used by people who are legally capable of entering into a purchase transaction or by someone acting with appropriate parental or guardian authority.
We do not knowingly seek to collect personal information from children where it is not reasonably necessary to provide our services.
19. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Cute Cakes & Co is not responsible for the privacy practices of those third parties.
We recommend reviewing the privacy policy of any third-party service you choose to use.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our business practices;
- our website and technology;
- service providers;
- legal or regulatory requirements; or
- the way we collect and use personal information.
- The current version will always be published on our website and will show the date it was last updated.
21. Contact Us
For questions, requests or complaints about privacy, please contact:
Cute Cakes & Co Pty Ltd
640 Samford Road
Mitchelton QLD 4053
Australia
Email: hello@cutecakesandco.com.au
Last updated: September 2026